Britain’s Favourite Family-Owned Blind Specialists

1995-1999

1995-1999

The business was established by Peter Matthews in May 1995, who still remains the Managing Director.

The business offered pli-sol pleated blinds and French pinoleum blinds, both of which were highly exclusive in the 1990’s. We were also one of the first conservatory blind specialists to create our own web site in December 1998.

By the end of the 1990’s we had grown to 10 members of staff.

2000-2004

2000-2004

In 2000 we established our head offices and showroom in Ewell, near Epsom in Surrey.

Some two years later we launched our own manufacturing facility near Ashford in Kent. This allowed us to develop the manufacturing process to achieve a much higher standard than ever before with complete control over quality and production schedules that are simply not possible if buying through a trade supplier.

Although self-employed blind fitters are still the norm in this industry, we started employing our own full-time installation team. Although this is much more costly, it allows us to achieve far greater attention-to-detail than previously thought possible.

2005-2009

2005-2009

In 2005 we moved to larger factory premises, allowing us to start designing all of our own components completely in-house which, when coupled with improved processes and investment, meant we could dramatically increase our manufacturing levels to 25,000 blinds a year.

Our innovative pure™ technology was developed in 2007, allowing window blinds to be recess fitted to UPVC windows without creating any light gaps, as well as innovative roof blinds that allow shaped blinds to be installed much neater.

Following 3 years of development we launched puresolo™ in 2008 – the only remote control system designed specifically for conservatory blinds, making it an instant market leader.

2010-2014

2010-2014

We launched pureaspect™ blinds which can fit any shape of gable and are completely retractable – with no wires or cords covering the glass whatsoever. 2014 saw us introduce LiteRise® & SmartCord® blinds, as well as battery operated Duette® blinds – perfect solutions for stringent new Child Safety Regulations.

We also established our own powder coating facility, providing us with the ability to colour all of our aluminium components in-house.

The biggest news of 2014 was the purchase of our freehold factory premises in Kent; boasting a showroom with 5 conservatories fitted with a wide range of blinds.

2015-2019

2015-2019

2015 saw us introduce two new remote-control options (pureduo2™ and purefusion™) as well as new lantern blinds and Visage and Vision window blind systems.

From 2016 we have been providing customers with personalised videos of their survey, giving them the opportunity to review every detail before manufacture.

2018 and 2019 have seen us extend our purpose-built factory premises in Ashford to approx. 17,500ft², creating increased office space and dedicated production areas for lantern blinds up to 5m long.

Finally, 2019 has also seen us purchase the entire freehold of our 2-storey offices and showroom, where we have been based for more than 18 years in Ewell, Surrey.

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